Pinterest never built these group boards for marketing in the first place. Now Pins only pop up in the feed if the follower saves it to one of their boards.Īnd yet, this comes as little surprise. Thanks to their collaborative nature, these group boards allow you to engage with an untapped audience, which leads to you driving targeted traffic back to your website.īack in 2018, Pinterest announced they were going to deemphasize group boards. clap, heart, thumbs down), to name a few. Depending on the board settings, you, the contributor, can: organize Pins, comment, and react (e.g. They look like regular boards, except that they include multiple contributors and the option to join the community. Pinterest group boards are collaborative boards for members to share ideas.

(New Pinterest? Check out our Beginner’s Guide to Pinterest.) Ready to level up your Pinterest profile? Let’s get started. You’ll also discover various tips (tried and tested by successful solopreneurs!) on growing your business with these group boards. You’ll learn how to find the best group boards to join, how to evaluate them (spoiler: it involves basic math), and how to make them work in your overall traffic strategy. We’ll prove to you why these misunderstood channels are still worth your time in this cheat sheet.

If you think Pinterest group boards are dead, you’re in for a surprise.

Pins boards